5 tips for start a promoted campaign on Linkedin Ads

Do you want to start a successful LinkedIn Ads campaign and need the right guidance? If so, then look no further! In this blog post we will explore five tips that can help any marketer or business owner get started with their first promoted LinkedIn Ads campaign. 

With these helpful insights, you will be able to build an effective strategy on the platform and reach your desired audience.

Whether it’s using Linkedin’s targeting parameters for your campaigns, working within budget constraints or efficiently analyzing results of campaigns—we’ve got all the information you need to kick-start a meaningful presence on Linkedin ads!

Let’s start with this quick but powerful journey.

LinkedIn Ads is a platform for businesses to promote their products or services to a targeted audience on the LinkedIn social network. 

One of the main goals of advertising on LinkedIn is to acquire leads, or potential customers who have expressed interest in your business.

Here’s 5 tips to create a promoted campaign in Linkedin Ads:

1. Create a Campaign manager account:

From your personal Linkedin profile, create your company’s Linkedin Ads manager, add a payment method and create your first campaign.

Be aware of connecting your ads manager to your company’s Linkedin page. If you don’t have a Linkedin profile or Linkedin company page we can guide you through the process totally free.

2. Create an Ad Campaign:

The first step is to create an advertising campaign on LinkedIn. This involves defining your target audience, choosing the type of ad you want to run, setting your budget, and crafting your ad content.

Be aware that copy writing is very important when it comes to lead generation strategies, creating short head lines with powerful value propositions is key to improve the click rate.

You may be interested in: Linkedin Ads management services

3. Place Your Ad and design creatives

Once your ad is ready, it will be displayed to your target audience on LinkedIn. You can choose to run your ad in various formats, such as sponsored content, sponsored InMail, or display ads.

Depending on your strategy you will have to decide the objective, for example if you are looking to launch a lead generation campaign, we recommend you to use more still images than videos.

Also you can increase the conversion rate using the auto-fill Linkedin forms rather than driving users to a landing page, new social media platforms like Linkedin and Meta are punishing advertisers for taking users out of their platforms by charging way more by the cost per objective, in this case Cost per click.

Click Through Rate and KPIs.

This is a very important metric when it comes to advertisers, it measure the amount of people that had an impression over your ad against the amount of people that clicked on that ad.

It is very important at the moment you launch your campaign to review in the first days of performance the CTR% to make decisions about turning off some of the least performing creatives on your campaign.

That takes us to the next topic, keep reading.

Calculate how much can cost a monthly Linkedin Campaign management depending your Ads budget

4. Monitor Performance at least twice a day.

LinkedIn provides a dashboard where you can track the performance of your ad campaign. You can see how many people have seen your ad, how many have clicked on it, and how many leads you have acquired.

At The Moon Parrot we like to fill out a Google Sheet in a weekly basis to measure Key Performance Indicators like Cost per click, Click through rate, weekly impressions, total clicks, total spent and many others that will guide us to make better decisions regarding our clients strategies.

Some companies require a live dashboard using platforms like Google Datastudio ( now Lookerstudio) or Amplitude to create new formulas and crossing data to make better business decisions, if you require more information about performance and live dashboards for your current ads you can contact us to get a free quote.

“What you don’t measure it’s impossible to optimize.”

-Unknown author-

Create a clear sales process using a CRM

CRM platform to manage your leads and opportunities

With tools like Hubspot or Monday you can automate the workflows providing automatic email responses including call to actions to start a live chat, schedule a meeting or call o just start a simple text messaging to provide more information about the product or service you provide.

Hubspot provides a free version that will allow your company have a kick-start and try their basic tools on marketing and sales side. Workflows and integrations with third-party platforms are not included in the free version but will definitely help to organize your sales funnel in one place in the begining.

Automatic email responses can increase up to 30% conversion rates in the sales process.

-The Jolt Effect-

Create an user journey for you potential clients

Once you setup the stages in your CRM it is very important to align your sales team to provide the right information to the opportunities they have into the funnel. The more detailed the funnel steps, the more actions you can take when your deals are getting cold feet.

We highly recommend a great book called “The Jolt effect” where you can find valuable information about sales process for companies and high performance teams.

Conclusions and recommendations

By using LinkedIn Ads for lead acquisition, businesses can reach a highly targeted audience, collect leads, and ultimately drive sales.

Things to have in the back of the envelope:

• Linkedin Ads is an expensive channel that needs to be optimized by professionals to avoid spending a lot of money without getting positive results.
• Setup a CRM is vital to increase conversion rates and have all your leads and clients in just one place for you sales team and employees.
• Create powerful headlines and images is key to increase the click through rate.
• Take a tour on Linkedin tutorial videos before embarking in Linkedin Ads ocean by yourself.

We hope this article has been useful for you and your company, please share or comment if you think anybody else can be interested in this information

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